Design Episodes

How do you write foolproof instructions for medical devices – and what can we learn from the Apple and LEGO's approach?

From motorway signage and Underground tiles to wayfinding for blind people, we form an intimate relationship with signs – but barely notice.

How does colour shape our decisions and influence our buying behaviour? And why is red so often worn by the winning side?

From restaurants to Netflix, the psychology of menu design and how it shapes the choices we make

Why brand guidelines are critical in making your visual identity beautifully consistent across print, packaging and digital